About us

As experienced and qualified advocates, trainers and assessors, we know how rewarding and challenging advocacy can be. We use our collective expertise and real life examples to maximise your learning experience.

We pride ourselves in delivering high quality, interactive and practical training; developing skillsets that can be taken back to the workplace and have a direct impact on practice and services. 

Our extensive experience in delivering advocacy skills training has grown from over 20 years in delivering high quality, independent advocacy services.

Our approach

Our training is based on group work and professional discussion, preferring an interactive approach to learning. We provide an accessible service, ensuring flexibility and inclusive practice for learners who require additional support.

Our assessment of learners respects the wealth and variety of experiences that people can bring to the learning journey whilst ensuring that the high standard required by City & Guilds is met.

Our non-accredited training is tailored to your individual and group requirements and developed collaboratively with you to address your needs.


Val Ford
Director of Training
Val has worked in the advocacy field since 2007 and was one of the first professional advocates in the country to achieve the national Qualification in Independent Advocacy (QIA) diploma when introduced in 2009. Val has been a practising children’s advocate and Independent Mental Health Advocate (IMHA) and is a trainer and assessor for the City & Guilds accredited award. Val was awarded both the City & Guilds Medal of Excellence for exceptional assessor support and the highly prestigious City & Guilds ‘Lion Award’ for Tutor of the Year in July 2013.


Caroline Taborn
Training and Assessing Advisor
Caroline manages the Training and Assessing Centre and delivers advocacy training and assessing for the City & Guilds qualification, as well as delivering bespoke professional development courses. Caroline has been an advocate since 2007, working with vulnerable adults and providing Care Act Advocacy. Gaining her Qualification in Advocacy in 2010, Caroline is also a qualified assessor. Caroline’s excellent quality training and assessing receives consistently positive feedback with learners commenting on her approachable style and expertise. Learners frequently praise Caroline’s ability to tailor her support to their individual needs. Caroline is currently a nominee for the City & Guilds Medal of Excellence award.


Advocacy Training is part of seAp.
Our name stands for: Support, Empower, Advocate, Promote.

We support people to express their views and wishes, especially those who are vulnerable, isolated or marginalised.

We empower people to have their voice heard so that they can access their rights and take a central role in decisions that are made about their lives.

We advocate on behalf of our clients to ensure that their views influence the planning, delivery and development of services that affect their lives.

We promote the value of advocacy by sharing our knowledge, experience and values with others and championing the involvement of service-users in the design and delivery of health and social care services.

Our trainers and assessors

All of our courses are delivered by professional trainers who are also practicing advocates and/or advocacy service managers. They each bring a wealth of skills, experience and real life examples to our training courses.

The City & Guilds accredited courses are assessed by practising advocates who are qualified assessors and use their combined expertise in these areas; ensuring that you showcase your knowledge and skills to achieve a portfolio you can be truly proud of.

What you see is what you get

The prices we provide for all of our training and assessment packages are fully inclusive of everything you require to achieve your qualification – there are no hidden extras and we do not charge VAT.

Our bespoke training packages are designed and priced with transparency so that you know exactly what you will receive and what you will pay for it up front.

Accredited and bespoke training

We deliver in-house training throughout the UK, working in a range of sectors. Our courses are designed to be participative, interactive and engaging; highlighting current thinking and best practice. All you need to do is provide a minimum of 6 learners and a suitable venue.

We deliver accredited and professional development courses for organisations supporting a variety of needs, such as mental health, children and young people, LGBTQ+, disabled people, BAME groups, veterans, older people, those in poverty and homeless people. We also develop and deliver bespoke training programmes for advice organisations seeking to expand into advocacy provision, such as the CAB.

Bespoke in-house training can be discussed and developed to suit any need relevant to advocacy.